3 reasons to invest in your privacy in 2015

Heather Parry

By Heather Parry

22 December 2014

As this eventful year winds to a close, no doubt many of us are looking past the endless tinsel and the half-full glasses of festive sherry towards the new year, and all the promise that comes with it.

2015 is now striding towards us, so we’re all likely making some resolutions – to go to the gym at least once a week, to cut down on cheese, to stop planting ourselves on the couch for 48 hours at a time and watching re-reuns of 24. But are you resolving to invest in your privacy in 2015?

During 2014 we’ve seen an unprecedented assault on our online privacy and even that of our offline privacy. With organizations such as the NSA getting more and more power every week, it seems that, though the fight for privacy has gained a lot of traction in 2014, there will be an even greater battle in the next year.

Here are a few reasons to make privacy one of your chief concerns going into 2015:

1. US police are soon to have virtually unlimited access to the communications of every American.

Last week, the House cleared an intelligence authorization bill for the 2015 fiscal year, meaning that the bill is now on Obama’s desk. While much of the bill is classified (which is troubling in itself), Representative Justin Amash stated that the bill contained, “one of the most egregious sections of law [he has] encountered during [his] time as a representative”. Amash, an outspoken critic of the NSA, went on to explain that, “[the bill] the executive branch virtually unlimited access to the communications of every American.” It’s undeniable that this is incredibly worrying from a privacy perspective.

  1. Ad tracking is set to grow, with companies such as Bing releasing greater tracking technology at the end of 2014.

Bing’s Universal Event Tracking, released in October of this year, now allows advertisers to track the movements of Bing users with even greater precision. Goals, attribution, engagement and cross-device information are now trackable. With Yahoo recently investing $640 million in a video advertising platform and unveiling its new marketplace for mobile advertising, it seems that the biggest companies are set to lean on ad tracking even more in 2015.

  1. Global censorship is on the rise.

This year’s Web Index, the annual report from Sir Tim Berners-Lee’s World Wide Web Foundation, contained a lot of startling information – including the fact that 38% of countries surveyed were “blocking politically or socially sensitive Web content to a moderate or extreme degree”, an 8% increase from the findings of 2013’s report. 2014 saw such incidents as the Turkish government blocking access to Twitter and other sites from within Turkey – though users were able to bypass this ban by using a VPN.

It seems that if you like your communications unwatched, your online activity untracked, and your content unblocked, then now is the time to invest in your online privacy – and there’s no better way to do this than with a VPN.

SurfEasy VPN encrypts all your data while you’re online, meaning that you can’t be tracked. It hides your IP address, meaning that you can’t be watched by ad companies. It allows you to borrow IP addresses from all over the globe, so you can unblock region-specific content – and we do all this without keeping any information about you whatsoever. You can eve pay with Bitcoin, through BitPay, so that your connection to us as a company is totally anonymous.

You can get all this on up to 5 devices for just $4.99 per month. So what are you waiting for? Get over to surfeasy.com/register today to get started – and to start protecting your privacy in 2015.

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