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Why smartphones are our most valued privacy possession

Heather Parry

By Heather Parry

20 February 2017

This week, Creative Strategies released the findings of their most recent study—and reported that the smartphone is our most valued device in terms of privacy.

800 US consumers responded to the study and over 60% of them stated that security mattered the most when using their smartphone, compared to other devices such as their PC, tablet or TV.

The more tech-savvy we are, the more we seem to consider smartphone privacy an essential. But why is this?

Well, it’s easy to see that we live our lives through our smartphones these days. As well as contacts, photos, videos and messaging, we also manage our bank accounts, mortgages, loans, credit cards and a whole host of different company accounts through our phones. The loss of security on a smartphone makes us vulnerable to identity theft, fraud and invasive surveillance, and can put our friends and family at risk too.

However, it isn’t clear from this survey how exactly most people maintain their privacy and security on their smartphone. There are some positive indicators; for instance, users seem to value the importance of password variance:

“…consumers are making some changes to their habits with 63% saying they vary their passwords across different sites and 47% saying they are changing those passwords more frequently.”

And yet there’s no mention of the single best way to ensure security and privacy on your smartphone: A VPN.

As well as hiding your device’s IP address, making it impossible to track users online, SurfEasy VPN protects you from insecure WiFi connections and hackers, ensuring smartphone safety and security wherever you go.

We also believe that real privacy includes privacy from us—so we don’t log your usage or download history, we don’t ask for any more details than we need, and we don’t sell your data on to third parties.

If you value your privacy and security on your smartphone, SurfEasy VPN is an essential tool.

Get started today at

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